DISAPPOINTING PRODUCT: Murray's CoCo Soft Coconut Oil

I'm sure this product works great when it's used to style hair.  But as a deep conditioner for straight, fine hair?  Absolutely not. 

A little back-story:  I was in Milwaukee for a PR event and after six hours of listening to panel speakers and resume critiques I was ready to shop.  Urban Outfitters was right around the corner AND they were having a sale.  Score!  While I was waiting in line to check out, a pyramid of Murray's CoCo Soft coconut oil tubs caught my eye.  This was about a month ago when everyone was going crazy over "oil pulling" so I was intrigued.  I had zero interest in putting coconut oil in my mouth and swishing it around for 20 minutes, but using it as a hair mask? That I could do.  And it smelled AMAZING.  It was only $6 for a 12.5 oz. tub so I grabbed one and checked out.

I waited a few days to use it because I like to set aside a decent amount of time to deep condition my hair.  One Sunday afternoon I was studying for finals when I thought hey, this is the perfect time to try it out.  I searched for reviews/instructions but only found a handful of YouTube tutorials and a Yahoo Answers thread called "Coconut oil won't rinse out of my hair PLEASE HELP?" That should have been my first warning.  Also, this product is not oil but rather a balm, another detail I shouldn't have ignored.  After having a brief moment of "should I or shouldn't I" I went for it, thinking what's the worst that can happen?  I'll tell you exactly how the worst can happen.  I took a few scoops from the tub, massaged it into my hair, let it sit for about 30 minutes and rinsed.  Seven times.  Seven times I lathered and rinsed my hair hoping to get this product out and even then I still had oily roots and limp hair.  My scalp was BURNING after the fifth attempt but there was still product in it so I kept rinsing.  I wouldn't have rushed but I had class and work the next day and didn't want to have greasy hair.  When I was as close to clean as I could get my hair was completely unmanageable.

After digging around online I found out that it's mainly used it to style/set their curls, not as a deep conditioner.  However, because it has petroleum in it I decided not to let it go to waste and instead I'm using it as a nighttime moisturizer for my legs and feet.  And unless I find myself unable to give up how good it smells or how soft it makes my skin I probably won't buy it again.  I would also suggest buying it from somewhere else if you were interested in purchasing it.  I was able to find the same sized tub online for about half of what I paid at UO.